Scrutia checks your images, video, and copy against ARCON's advertising standards and the policies of Meta, Google, TikTok, and X — before you submit.
verified400+ agency experts trust Scrutia pre-vetting.
Every agency and brand running ads in Nigeria knows this moment: the creative is finished, the media is booked, the client is expecting a launch date — and then something stalls it.
Meta, Google, or TikTok flags your main asset right before launch, often with little explanation. There's no time left to fix it properly, so the campaign ships late or ships weakened.
A creative goes to ARCON, comes back with issues you didn't anticipate, and the vetting fee turns out to be higher — or the timeline longer — than what you budgeted for the client.
A stock clip, a font, a piece of background music, or a face in a shot that shouldn't be there creates a compliance or copyright question after the campaign is already live — which is the most expensive time to discover it.
85%
Reduction in ARCON rework
Nigerian agencies report 4x faster approval cycles using Scrutia.
The best way to think about Scrutia: it's the check-up before the launch, not the diagnosis after. Before your creative goes to ARCON or any ad platform, Scrutia reviews it, flags what's likely to cause a problem, and estimates what your ARCON vetting fees will look like — so you're submitting with information instead of hope.
Scrutia doesn't replace ARCON's or any platform's final decision. What it does is give you the same kind of visibility a reviewer would have, early enough that you can still act on it.
Scrutia checks your creatives against ARCON's advertising standards and flags elements likely to raise questions — restricted claims, required disclaimers, and category-specific rules — along with an estimate of your vetting fees before you submit.
Scrutia reviews your creative against Meta's advertising policies, so you can see likely rejection triggers before you upload rather than after your account takes a strike.
Scrutia checks your creative and its destination against Google's ad policy requirements, including consistency between the ad and the landing page it points to.
Built for short-form video, where rejections are most common — Scrutia checks content category restrictions, and music/audio usage rights before you publish.
Scrutia checks your creative against X's restricted category rules and sensitive-content flags before it goes to review.
Beyond platform and regulatory policy, Scrutia checks whether anything in your creative — an image, a piece of music, a logo, a trademarked phrase — could expose you to a copyright or trademark claim.
Format support: Images (JPG, PNG), video (MP4), and ad copy — all reviewed in one dashboard, frame by frame and line by line.
Drag and drop your image, video, or ad copy into Scrutia.
Select which review you need — ARCON, one or more ad platforms, or all of them.
Scrutia analyzes your creative against the selected standards — copy, frames, audio, and links — in minutes, not days.
Receive a clear breakdown of what was flagged, why, and what to fix — plus an estimated ARCON vetting fee where applicable. Fix what needs fixing, then submit.
Identify non-resident markers in background talent, protecting you from ₦500,000 ARCON foreign talent levies.
Foreign Talent Probability
Facial geometry markers indicate high probability of non-resident status for background talent (Subject 04).
Stop guessing why your Business Manager is restricted. Our AI simulates the actual machine-learning review used at Meta's global content moderation hubs.
21+ high-risk categories scanned instantly including 'Circumventing Systems'.
Risk scores adjusted for your specific account trust and history level.
APPROVAL PROBABILITY
94%
RISK PROFILE
LOW
Policy Check Register
"Your landing page redirect chain mimics techniques used by high-risk actors. Meta's automated systems may flag this. We recommend a direct static path."
Running multi-platform campaigns for clients — review every asset before it goes to ARCON or the platforms.
Protect brand equity and reduce the "we got flagged again" conversations.
See likely rejection risk before the spend starts, not after.
Hand off creative that's already been checked, and spend less time in revision cycles.
Compliance Shouldn't Be a Guessing Game — or a Luxury.
For independent practitioners, solo consultants, and creative teams.
FEATURES INCLUDED:
For advertising agencies and media buying teams.
Everything in Solo plus:
Fully managed compliance stack for large media houses.
Managed Service
OpenRouter API keys are provided and fully managed by WBCi. No setup required.
Everything in Agency plus:
Every question we get, answered and cleared — like everything else Scrutia touches.
What is Scrutia?
Does Scrutia guarantee my ad will be approved?
What does Scrutia check for on ARCON submissions?
Does Scrutia check for copyright and IP issues?
What file types are supported?
What happens after my free scan?
Scrutia is a pre-vetting platform that checks advertising creatives — images, video, and copy — against ARCON's advertising standards and the policies of Meta, Google, TikTok, and X before submission, so you can identify issues and estimate costs in advance.
"Scrutia has fundamentally changed our creative workflow. We've cut our ARCON rejection rate by 90%, saving us weeks in campaign delays and millions in potential levies."
Kemi Adeyemi
Head of Strategy, Insight Publicis
We are expanding Scrutia beyond Nigeria to become the digital compliance engine for the entire continent.
Specific policy engines for short-form video patterns and search intent violations in the West African market.
Full presets for Kenya (KFCB) and South Africa (ASA) regulatory frameworks for multi-market campaigns.
Every unvetted creative is a bet on hoping nothing gets flagged. Run your first creative through Scrutia and see exactly where it stands — before ARCON or the platforms do.
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